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4 Simple Steps to Get Your Business on Twitter

by Bria Leave a comment

According to the 2010 Social Media Marketing Industry Report, Twitter is one of the social media tools most businesses want to learn more about.

Creating a Twitter profile is quick and easy to do; however, you want to make sure you take the right steps when setting up your Twitter accounts.

#1: Set Up Your Twitter Account

You should always try to secure Twitter accounts for your real name and your company name to ensure no-one else grabs them.

#2: Choose Your Twitter Name

Are you still wondering which Twitter name to choose? Look for a name easy to relate to who you are and what you represent.

#3: Upload Your Picture

It’s important to change the default picture to show others you are a real person and not a spambot and you can get a little creative to show your personality.

#4: Write an Interesting Twitter Bio

It’s important to tell your Twitter followers who you are and what you’ll be tweeting about. Unfortunately you only have 160 characters to do this in your Twitter bio. The right keywords will help the right people find you.

Time Apart Brings You Closer

by Bria Leave a comment

Mark and I were gone last week to Arizona for a Platinum retreat of entrepreneurs. As Diamond members, we got to observe, participate and connect on a deep level with many of the participants. It was a real treat to get to know some phenomenal people.

And our kids were scattered for the first time – Cameron (15) to sleep-away soccer camp, MacKenzi (12) to regular sleep-away camp and Jaden (7 “and three quarters”) to her friend’s house. And you know what? When we all got back together for the weekend – our kids were more grateful and appreciative of us, of our lifestyle, and of our time together than I’ve ever seen them. They normally DO appreciate us and our lives, but this was a whole new level of gratitude. And we felt an extra dose of appreciation for them as well.

The take-away for me is that time away is good for families. Next time you feel guilty leaving your kids for business or pleasure, remind yourself that you will appreciate each other so much more when you return!

3 Keys to Real Success in The New Economy

by Bria Leave a comment

According to recent research, 85% of new businesses today are small businesses. Knowing that a majority of these businesses will fail can send entrepreneurs and business owners into a panic. However, with the right strategies in place, you will set you set yourself up for success – without working all the time. (And we believe “success” as a business owner includes NOT working all the time, so you can truly enjoy the life you want).

Read on for 3 key strategies to enhance your path to success:

Tip #1: Review your long-term AND short-term business goals.

Short AND long term goals are essential for business success. However, many people set their long-term goals and then forget about them, ultimately setting themselves up for failure. Review your short term goals every 60 days and long term goals twice a year. Ask yourself- What has been working? What needs to change? Where is my growth stifled? What opportunities am I missing? And how can I stretch for even higher goals, without working more hours?

Tip #2: Test, test, test!

Small businesses and entrepreneurs MUST test the right way to be successful in today’s economy. With the assistance of your business coach, test your marketing strategies and business ideas for a limited time. And then evaluate the results. Do you need to keep it exactly as is? (Unlikely). Tweak it some? (Likely). Or ditch it? (Sometimes). Whatever the end result, what you learn from systematic testing in YOUR market, with YOUR customers or clients, is invaluable.

This one tip alone often separates the successes from the failures.

Tip #3: Accept the Journey And Stay Flexible

As a business leader or entrepreneur, your business will ebb and flow. Be prepared financially and emotionally. Don’t fight the lows, learn from them. Understand that there is ALWAYS something to learn from difficulty. It’s your job to figure out the lesson and incorporate it moving forward.
Sometimes a flexible attitude is exactly what you need to succeed. By continually updating your 60 day and long term goals, with the NEW information you learn from your marketing efforts, you put yourself on the path to success.

The journey to success today is really about creating clear goals, testing your marketing and business ideas to your ideal clients or customers, learning, staying flexible, and riding the waves. If you follow these strategies, especially with the support of a savvy business coach who is in touch with the realities of today’s economy, your chances of success will skyrocket.

I’d love to know what you think – please leave a comment.

Current Job Market- Entrepreneur Opportunities

by Bria Leave a comment

The New York Times reports that young people today, ages 18-29, have unemployment rates of nearly 14%- approaching levels of The Great Depression. It will be in many of these young people’s best interest to learn how to become entrepreneurs- even without job experience. (Because if they can’t get a job, how can they get the experience?). It may not feel ideal to us, because we so value hands-on job experience, but it may be the way income-earning opportunities are headed.

There are so many savvy low-cost methods to growing businesses online these days- we focus on that at our November event- www.excelevent.com and hope to see you there!

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