I’ve seen entrepreneurs make two big mistakes that lead to failure. I want to warn you about them so you don’t make them yourself.
#1- Forgetting how important customer service is. Customer service is THE most important part of your business. Especially in this economy, If your customers don’t see you as going above and beyond to provide exceptional service, they will go elsewhere.
#2- Inconsistent marketing. Many small business owners only market when business is slow. This is a mistake. You want to keep a consistent funnel of prospective clients and customers. When you get too many customers, it’s time to streamline your business and figure out ways to clone yourself. That is good thing! And, it’s far better than having your customer base dry up because you slacked off with marketing.
Maintain the best customer service and develop a system for consistent marketing. You’ll be glad you did!